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It was destiny that music plays an important part in Sherry Farmers life. After all her parents named her after their favorite song â€śSherry Babyâ€ť by Frankie Valli and The Four Seasons and her middle name came from the very popular Beatles song â€śMichelle.â€ť She was born and raised in St. Louis County and graduated from Mehlville Senior High School. Now that we have that big local question out of the wayâ€¦..Farmer attended University of Missouri-Columbia and while working on her bachelors of art degree in psychology she took a semester off to spend time with Mickey Mouse. Farmer worked at EPCOT and learned how â€śitâ€™s a small world after allâ€ť and no matter where you are from a smile goes a long way. She also realized that a career in the high intensity entertainment biz was a must.
Farmer received a â€śDucktorateâ€ť degree from the Walt Disney World College Program (the programs highest honor) and soon after a BA from Mizzou. Music came a calling and she enrolled at Broadcast Center in St. Louis. In 2000 Farmer scored her first radio gig in Cape Girardeau, Missouri as not only a morning show news anchor and personality but also served as a promotions director. Next stop Farmer moved to Quincy, Illinois and moseyed on over to the country format wearing several hats including on-air personality as well as both a program and music director. Jefferson City, Columbia and Springfield, Missouri followed. Farmer also has television experience having hosted a morning show at Lake Ozark and locally danced and introduced videos on St. Louis Country and was frequently a judge on Harrahâ€™s Lucky Break.
She has recently gone back to school yet again this time she's working on a Masters in Communication at Lindenwood University.
Farmer is very happy to be back in her home town of St. Louis where musically she has the best of both worldâ€™s country and the most popular tunes of the 60â€™s & 70â€™s. She can be heard regularly Weeknights 7-12 Midnight and on Saturday Night's 4-9 pm on Oldies 103.3 Saturday Nights are all about bringing a smile to your face, getting your toes tapping to the beat and bringing folks together. Remember Farmer learned a long time ago that the power of music proves â€śitâ€™s a small world after all.â€ť