Two guys asked themselves the same question and staged a murder-in-progress inside a New York City elevator and recorded people's reactions.
Saturday, October 5th, 2013 - Friday, January 3rd, 2014
Friday, November 22nd, 2013 - Saturday, December 21st, 2013
Friday, December 13th, 2013 - Saturday, December 14th, 2013
Wednesday, December 18th, 2013